For many businesses, life is routine. Day in day out, one goes about business with no new effort to make better. Eventually, boredom sets in and workers start going about their work with an automated mindset.

The assumption that you have everything that needs to be done to attract clients and stay on top sets in. However, this spells doom for the enterprise as lack of innovation or ability to constantly innovate is always bound to see your business  descend the downward spiral and eventually collapse.  That’s why every business must be on the lookout for new ways to stay relevant by keeping tabs on trends and industry innovations.

 Therefore, innovation and creativity must be the ‘passwords’ for every local firm if the private sector is to ably support government’s efforts to diversify our exports. Remember, innovation is not only about creating new machines or inventing new products, it’s also about improving on things like customer care or responding to client complaints in real time.

Improving on such small but ignored areas of a business plays a big role in attracting more sales and inspiring more innovation for your enterprise growth.

 Many a business fail to shine in their line of trade because they concentrate on the complex and ignore the simple things. It’s however, important that the government and private sector rewards and encourages businesses that aspire for the stars; and inspire young entrepreneurs and leaders to ensure continuity and sustainable development. In the end, however, all of us need to play a role and support our private sector to achieve  the country’s growth plan.