ROAR Africa, a luxury safari company renowned for its ultra-luxe African experiences, has brought 'The Greatest Safari on Earth' to Rwanda. This exclusive safari adventure, priced at $148,000 (approximately Rwf176.8 million) per person, is a once-in-a-lifetime journey that redefines luxury travel.

President Kagame engaged in discussions with Deborah Calmeyer, the CEO and founder of ROAR Africa, on September 4, on collaboration in tourism promotion and sustainability within Rwanda.

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'The Greatest Safari on Earth' embarks from Dubai on the luxurious Emirates Executive Private jet. Over 12 days, it explores four iconic African destinations, including Matetsi Victoria Falls in Zimbabwe, Xigera Safari Lodge in Botswana, Angama Mara in Kenya, and either the One&Only Gorilla’s Nest or Singita Kwitonda in Rwanda's Volcanoes National Park.

Guests of 'The Greatest Safari on Earth' have the privilege of experiencing Rwanda's opulent resorts while also encountering its majestic mountain gorillas.

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Initiated in 2021 with a single trip, the safari's popularity has grown, with two sold-out trips in both 2022 and 2023. Notably, ROAR Africa has taken a proactive approach to offset its carbon emissions by purchasing equivalent carbon credits. This environmentally conscious approach aims to contribute to wildlife preservation and invest in the communities that host the safari.

The 2023 editions of 'The Greatest Safari on Earth' ran from August 13 to 25 and August 26 to September 7, accommodating just 10 guests. The small group size ensures an intimate and exclusive experience, to date, this safari has drawn mostly couples who have a passion for travel and the means to indulge in it.

ROAR Africa's philosophy revolves around taking guests to remote destinations, allowing them to reconnect with nature and experience transformative moments. By focusing on sustainability and conservation, the company has pledged that all proceeds from this $148,000-per-person package are used to purchase carbon credits equivalent to all of their emissions, which they calculate right down to vehicles and human waste. These purchased credits are invested directly into local communities in the countries they visit.