Rwandan will officially be able to watch the forthcoming Beijing 2008 Olympic Games thanks to the International Olympic Committee’s online channel initiative that will broadcast the Games live in chosen countries.

In an IOC press release copied to Times Sport, the committee will soon launch an online Channel to broadcast the Beijing 2008 Olympic Games in 77 territories across Africa, Asia and the Middle East, including India, Republic of Korea, Nigeria and Indonesia.

From 6 August 2008, the IOC will broadcast a selection of Beijing 2008 Olympic Games clips as Video On Demand (VOD). The IOC’s Channel will be available on YouTubeTM, geo-blocked within each territory, at: www.youtube.com/beijing2008

The IOC’s Channel will be accessible in territories where digital VOD rights have not been sold or have been acquired on a non-exclusive basis. Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympic content.

The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.

After online broadcast coverage was made available in a handful of territories for Athens 2004, and in 23 territories for Turin, Beijing 2008 marks the first time that digital media coverage will be freely available across the world provided by the rights-holding broadcasters directly via the IOC’s Channel.

The IOC’s Channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment, and will complement the footage offered in these territories by our broadcast partners across all media platforms.”

Ends