Samsung has unveiled a new hitech curved TV set that is expected to hit the market next month. 

The UHT TV set is the first of its kind globally, according to George Ferreira, the Samsung Africa chief operating officer.

"It (curved screen) gives a great picture and enhanced viewing experience, its strong curve draws the human eye naturally, makes pictures more realistic and provides greater sense of depth,” Ferreira explained  during the Samsung Africa Forum 2014 in Malaga, Spain recently.

He added that one can also be able to search the Internet, watch TV and video clips at the same time, among other functions.  

The Samsung Africa Forum 2014 also marked the global launch of the curved TV sets and other new state-of-the-art electronics made by Samsung.  

Ferreira said the electronics firm is looking to consolidate its position as a market leader in Africa through constant innovation to create a smart Africa and ease work processes.

Other products launched at the event include sleeker tablets, a hitech triangle air conditioner, a battery and solar-powered TV set targeted for people with no access to power grid, or those with unstable electricity supply, next generation still cameras, a four-door refrigerator, washing machines, video games and printers, among other products.

Meanwhile, Samsung is to focus on making tablets to tap into the growing market for content. The firm had previously favoured laptop production but now seems to be driven by shifting market trends that point to rising quest for content, an observer noted.  

The electronics company is also planning to start making new age professional cameras for still and video photography.

The two-day annual Samsung Africa Forum 2014 was attended by dealers, information technology developers, business and government leaders, and journalists from across the globe.