On 14 July 2023, the Development Bank of Rwanda (BRD) and the Ministry of Trade and Industry (MINICOM) launched the EGF Ambuka Competition. The competition's aim is to stimulate and support the growth of export-oriented businesses in Rwanda by addressing common challenges faced by exporters.

The competition is open to Exporters, Export Focused Investors, Startups (pilot sectors) if their purpose is export-oriented, all sectors that are actively involved in export activities, new borrowers, and young entrepreneurs in business lines that promote industrialization for exports and reduce imports. One of the specialities of this competition is that there is an added advantage for youth and women.

The competition has different criteria that applicants should follow, where the main ones are: