Airtel Rwanda has launched a new promotion, which will see subscribers win prizes worth Rwf100m. The ‘Birahebuje’ promotion aims at giving back to customers and will run for a period of 90 days, from November 15 to early February 2014, Airtel’s Marcellin Paluku, said during the launch on Friday. Subscribers stand to win prizes, including school fees, smart phones, Fresian cows, airtime and air tickets, courtesy of RwandAir.To participate in the promotion, one has to load airtime or buy an Internet bundle, which will enable them accumulate points to qualify them for the daily and weekly draws, where they stand to win any of the prizes.